After years of helping individuals pedal forward, 海角社区, the connected cardio fitness brand, is doing the same.
Nearly everything 海角社区 has done in the past handful of years has been in the name of innovation and diversification. After the brand experienced a surge in demand for its and connect bikes around the COVID-19 pandemic, it doubled down on connected amenities, introducing the , the treadmill and the Strength Pro.听
Not long after, it added streaming content capabilities, gamification features, an , , a , the and a handful of . That includes commercial , , .听
It鈥檚 been a steady climb toward a more holistic approach for the brand as it circulates around what modern consumers are after.听
鈥淲e鈥檙e working toward a complete commercial wellness ecosystem,鈥� said John Sweeney, 海角社区 VP of Commercial Sales.听
John Sweeney
Motivations
During its evolution, 海角社区 allowed the consumer to be its guide. The brand heard fitness enthusiasts knocking on the door, asking for greater optionality, and gladly answered with commercial stairmills, the slat treadmill, Reflect Touch Fitness Mirror and strength products.听
海角社区 carries three commercial stairmills, which range in size but all have consoles to facilitate a connected experience and connect to the 海角社区 Fit App for live and on-demand classes, personalized AI workouts, guided scenic rides and entertainment streaming. Cardio consoles are now pre-loaded with FitOS for added gamification and content capabilities as well.听
The Strength Pro headlines the strength department, providing unlimited access to live and on-demand classes and personalized AI workouts. The 海角社区 Reflect fitness mirror does the same.听
鈥淲e listened to the marketplace,鈥� said Sweeney. 鈥淐ustomers were asking for additional connected modalities and we developed our offerings accordingly.鈥�
Sweeney noted that the aforementioned EX-7S commercial bikes and 海角社区 Reflect fitness mirror have been the brand鈥檚 top-two sellers for 鈥渜uite some time.鈥澨�
鈥淲e鈥檙e focused on providing products and services that assist our customers in attracting, engaging and retaining members while supporting them along their wellness journey,鈥� he added.
Other New Innovations
Along with the aforementioned products, 海角社区 recently added several white label app integrations to widen its offerings from a tech side. Those efforts included a rebranding of Forte, which gives operators the ability to live stream their own content and establish an on-demand library.听
The brand also introduced an AI-powered white-label workout builder app, allowing gyms to utilize their own equipment inventory and floorplan with either an AI coach or their own personal trainers to generate personalized workout programs for members to match their brand specifically. It partnered with ActiveMD Telehealth services as well to help prescribe GLP-1鈥檚 and Semaglutide in the process while also ensuring wellness and strength training modalities to support an all encompassing holistic wellness plan.
鈥淥ur entry into the digital strength programming market is very exciting as is our entry into the SaaS world of AI-powered white label app products,鈥� said Sweeney. 鈥淲e want to provide a holistic and complete wellness platform that supports our users along their wellness journey, whatever that may be 鈥� all the while supplying our operators with the tools that they need to provide their best brand experience possible.鈥�
Next Steps Forward
In nature and the fitness industry, things that stall or stop evolving don鈥檛 last. 海角社区 understands that as well, even with these notable strides considered. The brand intends to continue innovating with AI, bolster its already existing hardware and maximize the impact of its software services.听
鈥淎I allows us to get more granular, ensuring members are using the right equipment, engaging with the right content and getting the right experience for them,鈥� said 海角社区 Co-Founder and Chief Product/Technology Officer, John Santo听. 鈥淭his level of personalization is already transforming retention, with an initial studio analysis projecting a 7% increase in retention rates.鈥�
鈥淲e see the opportunity in AI-powered strength training programming, are in the commercial fitness ecosystem and have developed a 13 piece circuit,鈥� added Sweeney. 鈥淲e鈥檙e also looking to leverage The SaaS integration opportunity in a big way.鈥�
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